SBC Theories
Social and Behavior Change (SBC) theories are frameworks used to understand and influence individuals' behaviors in relation to health and social issues. These theories provide insights into how people adopt new behaviors, make decisions, and the factors that drive or hinder those behaviors. They guide the development of effective communication strategies and interventions to promote positive changes in communities.
Social and Behavior Change (SBC) theories are frameworks used to understand and influence individuals' behaviors in relation to health and social issues. These theories provide insights into how people adopt new behaviors, make decisions, and the factors that drive or hinder those behaviors. They guide the development of effective communication strategies and interventions to promote positive changes in communities.
Interventions Under this category
Diffusion of Innovation Theory
This theory seeks to explain the process of how an idea or innovation gains momentum (or spreads) in a given populati...
Social Learning Theory
This theory describes how a person, behavior, and the environment interact. This theory suggests that people learn no...
Theory of Social Norms
The social norms theory explains how a person's behavior is influenced by others – or at least people’s perceptions o...
Stages of Change
This theory relates to the process and stages of a person’s readiness to change. People progress through these stages...